# Make ideas happen

Ideas are just the first step, the hard part is what follows: how to seize the aha moments; how to fill the gap between your vision and reality; and more importantly, how to make your ideas happen.

Luckily, Effie is designed to help with the hard part.


## Unblock your creativity and productivity

Focus is the key to good writing. So Effie cuts out distractions with its minimal interface, so it’s just you, your thoughts, and the words on the page. No bells and whistles. She stays out of your way yet has what you need to get your job done, well. Your writing flow state just happens naturally.


## Turn your writing into what you wanted

Your brain likes associations. So to turn your great ideas and thoughts into brilliant writing, you need to visualize them, keep them organized, and find logical connections. That's why you can create mind maps in Effie even when writing. With the mind mapping feature, we help to bring your ideas to life.


## Writing and mind mapping, two is better than one

Whether you're planning to write or are writing, Effie is ready to help: you organize your thoughts with mind maps, then expand them in the editor. When you have another light bulb moment when writing, just one click, and you're back in the mind map to note them down. All changes are synced automatically between the mind map and the editor. So you can see the forest and the trees when writing.


## Works on all your devices

Wherever you are, whatever devices you have, and whenever your inspiration strikes, Effie is there for you. She works on Macs, iPhones, and iPads, and all your work syncs among all devices in real-time. So when another idea hits, just note it down to what you have at hand, so you can put it into solid writing when you're at your desk again.


## We care deeply about your privacy and data security

So we partner with AWS, one of the best in the industry. And the story isn't over yet: all your work in Effie is encrypted with your unique key. In other words, no one has access to what you write. So no targeted ads, no intelligent recommendations, nothing. Your data is safe with us.


## You focus on your thoughts, Effie helps with the rest

Effie has what you need to start writing, and keep writing. Her simple Markdown-based editor allows you to mark your headlines, important text, comments and all, so you can finish your work even without lifting a finger from the keyboard.

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Differences between an Evaluation version and a Full version:

Effie offers an Evaluation version. If you plan to use Effie for personal and business purposes, please upgrade to the Full version.

With the Full version, you can unlock the following advanced features:

- Best cloud storage
- Upload original images
- Publish your work to WordPress from within the software
- Customize settings to maximize your writing efficiency
- Customize the footer of your exported file
- Customize your exported image options

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Get in touch:

You can go to our website effie.pro for more information. You can also send us an email to help@effie.pro if you have any questions, we'd be happy to help.